Do you create vision boards for your new year? This year, I decided to make one for Yardia to get a visual representation of my business intentions for the year. First, I imagined how the year might look and feel. One of the most powerful experiences I've had has...
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Yardia's Fir Ever love card featured in Gift Shop Magazine
Yardia's Fir Ever love card was recently featured in the Fall 2018 issue of Gift Shop Magazine. The article "Editor's Picks: Made in the USA" features editor Julie McCallum's favorite products made in America. This card is one of my best-selling love cards, perfect for engagements, weddings and Valentine's...
2019 Word of the Year
Each year, I choose a word to guide my path and to act as a north star through the year. Recently, I've also begun to use a guiding color for each year. Last year my word was magic and my color was purple. For 2019, the word came slowly,...
2018 Year in Review
2018 was Yardia's biggest year yet, with continued growth drawing from a strategic business plan I created as part of my master's thesis at the end of 2017. At the end of each year I like to look back to audit and reflect on my progress (here's 2017). Thanks for your...
Yardia Evergreen State holiday card featured in the Seattle Times
Yardia's Evergreen State holiday card was recently featured in the Seattle Times. The article "5 great Seattle-made holiday cards" features a selection of cards by local Seattle makers. Yardia's Evergreen State holiday card was inspired by the variety of firs, cedars, spruces and hemlocks that are native to Washington...