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Introducing Yardia Points

Introducing Yardia Points

One of Yardia's core values is BELONGING, and that includes you! I'm happy to introduce to you a new way to belong to the Yardia community, the Yardia Points program. Yardia Points rewards our very best collectors. You can earn 5 points for every dollar you spend at Yardia and...

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Focus and Priorities

Focus and Priorities

In March, I've been reflecting and doing big picture business work to clarify my values, analyze how I spend my work days and figure out Yardia's focus and priorities. This month took the unexpected turn of looking at my business from a new perspective to discover its next path. Beliefs and...

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I'm proud of who you are

I'm proud of who you are

Hey, AAPI family,⁠ How are you doing in processing all of this? I hope you're taking the time you need for yourself. I have been too, and yet it feels like I've also been going online more often than usual to seek out a kind of distanced observational community support...

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Yardia's brand, color and style

Yardia's brand, color and style

I don’t often share the design process of how I built the aesthetics of Yardia as a brand. Although some of it has organically evolved over the years, a good portion of it was quite deliberately decided, and has so far stood with me as the business evolved and grew....

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2021 Intentions and Word of the Year

2021 Intentions and Word of the Year

With so many aspects of life and society dependent on the progress of this pandemic, setting specific business goals is a little trickier now, but I think it's still worth the reflective process to get to the heart of what matters most. For 2021, I decided to focus more on...

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